> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Changelog

> Get the latest updates and improvements to Masivo

## JULY 2026

**Features:**

* **In-app messages** — full lifecycle: templates, audience schedules, journey actions, and Storefront API ([concept](/concepts/in-app-messages), [guides](/guides/in-app-messages), [API guide](/api-reference/guides/integrate-in-app-messages)).
* **Teams** — organize members and scope analytics with `team_ids` on campaigns and marketing assets ([concept](/concepts/teams), [guide](/guides/manage-teams)).
* **Account ownership transfer** — owners can hand the account to another admin member ([guide](/guides/transfer-account-ownership)).
* **Smart Archiver** — operational documentation for custom-event Parquet archiving ([concept](/concepts/smart-archiver)).
* **Score Streaks** — concept index card, campaigns cross-link, and admin reset reference ([concept](/concepts/score-streaks)).
* **Push templates** — rich notification images and native `.wav` sound documentation ([guide](/guides/create-push)).
* **Review forms** — `journey_id` on submissions and expanded `GET /reviews` filters ([concept](/concepts/review-forms), [API guide](/api-reference/guides/submit-reviews)).
* **Deferred deep linking** — links now recover their destination after an app install (Android via Play Install Referrer, iOS via an opt-in clipboard handoff), so new users land in the right place on first open ([guide](/guides/create-links#step-4-set-up-smart-redirects-advanced)).

**Improvements:**

* **CDP destination split** — Braze and TikTok now have separate Events and Audiences destinations; Google Ads conversions use catalog ID `google-ads-conversions`; Meta Audiences v2 is the default for audience sync ([Braze](/guides/CDP/integrations/braze/overview), [TikTok](/guides/CDP/integrations/tiktok/overview), [Google Ads](/guides/CDP/integrations/google-ads/overview), [Meta Audiences v2](/guides/CDP/integrations/facebook-audiences-v2/overview)).

**Fixes:**

* `PUT /events/redeem/preview` no longer drops previously applied discounts from `discount_value` when a PRODUCT reward is redeemed after a DISCOUNT or POINTS reward — `discount_value` is now the same regardless of the `redeem` array order ([calculation details](/api-reference/guides/validate-rewards-redemption#how-value-discount-value-and-discount-percent-are-calculated)).

## MAY 2026

**Features:**

* **Review forms** — create and manage reusable questionnaires in the dashboard ([concept](/concepts/review-forms), [guide](/guides/create-and-manage-review-forms)).
* Storefront API to fetch active review forms, submit reviews, and list completed reviews ([API guide](/api-reference/guides/submit-reviews)).
* Anonymous reviews (omit `customer_id` in the API).
* Each submission emits a resolved `REVIEW` [customer event](/concepts/events).

## APRIL 2026

**Features:**

* New routes and improvements to webhook tracking for integrations sends.
* Stable SDK updates and route improvements.

**Fixes:**

* Soft delete customer flow is now more reliable.
* Better validation and error handling for push images.
* Multiple fixes for links and journeys variable handling.

**Improvements:**

* Audience analytics processing was improved for better consistency.

## MARCH 2026

**Features:**

* New WhatsApp documentation and updates in Marketing Automation settings.
* Consent flow was added and documented.
* Sentry support was integrated.

**Fixes:**

* Improved audience processing stability and bucket handling.
* Fixed email and journeys related issues in automation flows.

**Improvements:**

* Better control over workers, concurrency, and cache behavior in audience processing.

## FEBRUARY 2026

**Features:**

* Improved handling for eventless transitions in journeys.
* Added improvements to API key and audience management flows.

**Fixes:**

* Fixed multiple audience validation and synchronization edge cases.
* Fixed integrations sending limits and processing status handling.

## JANUARY 2026

**Features:**

* Added events analytics and destination audiences section.
* Added support for WhatsApp and short links analytics.
* Added more advanced event filters and custom fields.

**Fixes:**

* Decimal redemption amount handling is now safer and more precise.
* Improved validation for contacts and template workflows.
* Fixed bugs in destinations processing and template actions.

**Improvements:**

* Better time control and limits for sends and automation processing.

## DECEMBER 2025

**Features:**

* Identity Resolution engine and contacts management utilities were introduced.
* Added cron endpoint to execute time-based node actions in Marketing Automation.
* Added platform field support in events and coupon schemas.
* Added rate limiter support.

**Fixes:**

* Fixed duplicated email sent scenarios.
* Fixed coupon reversal and archive related issues.

**Improvements:**

* Better batching and performance in customer nodes processing.

## NOVEMBER 2025

**Features:**

* Added contacts purchase related capabilities.
* Expanded templates ownership and form capabilities.

**Fixes:**

* Multiple stability and validation fixes across docs and app.

## OCTOBER 2025

**Features:**

* New integrations and guides: Google Ads, TikTok destination, Braze, Amazon S3, Facebook Pixel, and Facebook Audiences.
* Added analytics exports and download report capabilities.
* Added SES implementation and email delivery quality signals (bounce and complaint).

**Fixes:**

* Fixed integrations settings and send flows for destinations.
* Fixed analytics filters and email delivery related bugs.

**Improvements:**

* Analytics redesign and improvements to segment filtering experience.

## SEPTEMBER 2025

**Features:**

* Added Contacts API endpoints with Identity Resolution support.
* Added best match endpoint and Unify capabilities.
* Added source and destination sections in CDP and integrations.
* Added Smart Menu and expanded CDP documentation.

**Fixes:**

* Improved CSV validations and processing reliability.
* Fixed multiple integration and filters edge cases.

**Improvements:**

* Better analytics filters with store and channel support.
* Added email heatmap analytics and estimated audience counts.

## AUGUST 2025

**Features:**

* Added new roles capabilities and protected route improvements.
* Added realtime unification and integration flow improvements.
* Added cache layer support in key flows.

**Fixes:**

* Improved CI stability and migration consistency.

## JULY 2025

**Features:**

* Added RFM metrics and results improvements.
* Added email test modal and send customer modal capabilities.
* Added deeplinks enhancements and tracking improvements.

**Fixes:**

* Multiple analytics and delivery history reliability fixes.

**Improvements:**

* Improved analytics pipes and rewards summary metrics.

## JUNE 2025

**Improvements:**

* Internal performance, stability, and test quality updates.

## MAY 2025

**Improvements:**

* Internal quality and reliability updates.

## APRIL 2025

**Improvements:**

* Internal quality and reliability updates.

## MARCH 2025

**Improvements:**

* Internal quality and reliability updates.

## FEBRUARY 2025

**Improvements:**

* Internal quality and reliability updates.

## JANUARY 2025

**Features:**

* Added lifetime period and lifetime conditions support.
* Added richer events and analytics metrics improvements.

**Fixes:**

* Improved cron behavior and event processing reliability.

## DECEMBER 2024

**Features:**

* Analytics pipelines and backfill infrastructure were introduced and expanded.
* Dashboard analytics got new charts, metrics cards, and period selectors.
* Added multimedia and storage control functionalities.
* Added campaigns GET improvements for customer filters and code summaries.

**Fixes:**

* Coupon redemption and conditions handling was improved.
* Improved dedupe and sorting behavior in analytics datasources.

**Improvements:**

* Better handling of soft deleted entities for analytics consistency.

## NOVEMBER 2024

**Features:**

* Added richer template/content forms and custom messages in conditions.
* Added uptime status integration and uptime links in the app.
* Added queue health route support.

**Fixes:**

* Improved event processing resiliency and queue behavior.
* Fixed discounts and redemption preview edge cases.

**Improvements:**

* Better filter persistence and campaign status visuals.

## OCTOBER 2024

**Features:**

* Added undo redemption support.
* Added campaign pages filters and metadata validation improvements.

**Fixes:**

* Improved redeem preview behavior when replacing products.
* Improved authentication and redirect reliability.

## SEPTEMBER 2024

**Features:**

* Added major analytics overview foundations: new metrics cards, charts, and responsive layouts.
* Added webhook event for expired reservations and `fulfilled_at` support in events.
* Added automatic tier downgrade related processing updates.

**Fixes:**

* Fixed several analytics period recalculation and layout issues.
* Improved wallet expiration line handling in edge cases.

## AUGUST 2024

**Features:**

* Advance table filters for events and customers.
* Users can now add Webhooks to be notified of several events.
* Cron jobs status

**Improvements:**

* You can now see how many items exits in each table.
* The API now automatically dedupe behavior events.

## JULY 2024

**Features:**

* New reward type: Gift cards.
* New reward type: Products.
* Rewards now may have conditions to be redeemed.
* Members can invite new members to their account.
* Coupons redemption API.

**Fixes:**

* Fix bug that prevented earning other types of rewards and gift cards at the same time.

## JUNE 2024

**Features:**

* Add endpoints to easily migrate customers from other loyalty programs.

**Fixes:**

* Skip creating transactions of amount 0.
* Reversing events will regenerate wallet lines with the correct expiration dates.

**Improvements:**

* Improve DX of transactions returned by the storefront API.
* Improve DX of wallets by adding the rewards data.
