> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Channels

> Learn what channels are and how they can help you create a successful loyalty program.

Channels are the means through which you distribute your goods and services to customers. You can synchronize your e-commerce channels with Masivo to track customer behavior and create advanced filtering rules. For example, you can set up a campaign that rewards customers who make a purchase through a specific channel.