> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Braze

> Learn how to integrate Braze with Masivo CDP for seamless customer data synchronization

## What is Braze Integration?

The Braze integration allows you to synchronize customer data, events, and audience information between Masivo and Braze in real-time. This integration enables you to leverage Braze's powerful customer engagement platform while maintaining your loyalty program data in Masivo.

## Key Features

<CardGroup cols={2}>
  <Card title="Real-time Sync" icon="refresh-cw">
    Customer data, events, and purchases are synchronized in real-time between
    Masivo and Braze
  </Card>

  <Card title="Audience Management" icon="users">
    Masivo audiences are automatically synced as custom attributes in Braze user
    profiles
  </Card>

  <Card title="Event Tracking" icon="target">
    Customer behavior events are tracked and sent to Braze for enhanced
    segmentation
  </Card>

  <Card title="Purchase Data" icon="credit-card">
    Transaction data including products, amounts, and currencies are
    synchronized
  </Card>
</CardGroup>

## Integration Type

### Braze as Destination

When configured as a destination, Masivo sends customer data to Braze:

* **Customer Profiles**: User attributes, tags, and profile information
* **Events**: Customer behavior and engagement events
* **Purchases**: Transaction data with product details
* **Audiences**: Custom attributes indicating audience membership

## Data Flow

<Steps>
  <Step title="Data Collection">
    Customer data is collected in Masivo through various touchpoints
  </Step>

  <Step title="Processing">
    Data is validated and transformed according to Braze requirements
  </Step>

  <Step title="Synchronization">
    Processed data is sent to Braze via REST API
  </Step>

  <Step title="Enhancement">
    Braze uses the data for segmentation, campaigns, and analytics
  </Step>
</Steps>

## Supported Data Types

<AccordionGroup>
  <Accordion title="Customer Data">
    * External ID (customer identifier) - Email address - Device tokens for push
      notifications - Custom attributes and tags - Profile information
  </Accordion>

  <Accordion title="Events">
    * Customer behavior events - Engagement tracking - Custom event properties -
      Timestamp information
  </Accordion>

  <Accordion title="Purchases">
    * Product SKUs and details - Transaction amounts and currency - Order status
      and fulfillment - Purchase timestamps
  </Accordion>

  <Accordion title="Audiences">
    * Audience membership attributes - Dynamic audience updates - Audience
      deletion handling
  </Accordion>
</AccordionGroup>

## Benefits

<CardGroup cols={2}>
  <Card title="Enhanced Segmentation" icon="target">
    Use Masivo loyalty data to create more precise customer segments in Braze
  </Card>

  <Card title="Unified Customer View" icon="eye">
    Combine loyalty program insights with Braze engagement data
  </Card>

  <Card title="Automated Campaigns" icon="users">
    Trigger Braze campaigns based on loyalty program activities
  </Card>

  <Card title="Real-time Analytics" icon="bar-chart">
    Get comprehensive customer insights across both platforms
  </Card>
</CardGroup>

## Next Step

<CardGroup cols={2}>
  <Card title="Setup Guide" icon="wrench" href="/guides/CDP/integrations/braze/setup">
    Learn how to configure your Braze integration
  </Card>
</CardGroup>