> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Learn how to integrate Google Ads with Masivo CDP for conversion tracking and campaign optimization

## What is Google Ads Integration?

The **Google Ads Conversions** destination (`google-ads-conversions`) uploads
customer conversion events and purchases from Masivo to Google Ads via the
Google Ads Conversion Upload API. Use it to measure campaign effectiveness and
optimize on loyalty and purchase outcomes.

<Info>
  Conversion upload requires a Google Ads **developer token**, OAuth credentials,
  and a Conversion Action ID. For syncing **audiences** to Customer Match lists
  (no developer token; Data Manager API + GCP project), use
  [Google Ads Remarketing](/guides/CDP/integrations/google-ads-remarketing/overview).
</Info>

## Key Features

<CardGroup cols={2}>
  <Card title="Conversion Tracking" icon="target">
    Track customer conversions, purchases, and events in real-time to Google Ads
  </Card>

  <Card title="Campaign Optimization" icon="trending-up">
    Optimize Google Ads campaigns based on actual customer behavior and
    purchases
  </Card>

  <Card title="Enhanced Conversions" icon="zap">
    Improve conversion tracking accuracy with customer data matching
  </Card>

  <Card title="Attribution Tracking" icon="link">
    Track customer journey and attribution across Google Ads and your loyalty
    program
  </Card>
</CardGroup>

## Integration Type

### Google Ads as Destination

When configured as a destination, Masivo sends customer conversions to Google Ads:

* **Conversion Events**: Customer purchases, registrations, and key actions
* **Transaction Data**: Purchase amounts, currencies, and product details
* **Customer Data**: Enhanced conversion data for better matching
* **Custom Events**: Loyalty program specific conversions

## Data Flow

<Steps>
  <Step title="Event Collection">
    Customer conversions and purchases are collected in Masivo through various
    touchpoints
  </Step>

  <Step title="Conversion Mapping">
    Events are mapped to Google Ads conversion actions and enhanced conversions
  </Step>

  <Step title="Data Processing">
    Customer data is processed and formatted for Google Ads API requirements
  </Step>

  <Step title="Conversion Upload">
    Conversions are sent to Google Ads via Conversion Upload API for campaign
    optimization
  </Step>
</Steps>

## Supported Conversion Types

<AccordionGroup>
  <Accordion title="Purchase Conversions">
    * Transaction data with product details - Purchase amounts, currencies, and
      quantities - Order IDs and transaction timestamps - Enhanced conversion data
      for matching
  </Accordion>

  <Accordion title="Registration Conversions">
    * Customer registration events - Account creation tracking - Enhanced
      conversion data
  </Accordion>

  <Accordion title="Custom Conversions">
    * Loyalty program specific conversions - Custom event tracking - Key action
      conversions
  </Accordion>

  <Accordion title="Enhanced Conversions">
    * Email addresses (hashed) - Phone numbers (hashed) - Customer addresses -
      First and last names
  </Accordion>
</AccordionGroup>

## Data Mapping

<Card title="Conversion Data" icon="arrow-right">
  <AccordionGroup>
    <Accordion title="User Data">
      * Email (hashed) - Phone (hashed) - First and last names - Address
        information - External customer ID
    </Accordion>

    <Accordion title="Transaction Data">
      * Order ID - Transaction value and currency - Product IDs and names -
        Conversion timestamp
    </Accordion>

    <Accordion title="Attribution Data">
      * Google Click ID (gclid) - Conversion environment - Conversion date and
        time - Conversion value
    </Accordion>
  </AccordionGroup>
</Card>

## Privacy & Compliance

<CardGroup cols={2}>
  <Card title="PII Protection" icon="shield">
    Email and phone numbers are automatically hashed before sending to Google
    Ads
  </Card>

  <Card title="GDPR Compliance" icon="check-circle">
    Supports Google's data processing options for GDPR compliance
  </Card>

  <Card title="Enhanced Conversions" icon="zap">
    Uses hashed customer data for improved conversion matching while maintaining
    privacy
  </Card>

  <Card title="Opt-out Support" icon="user-x">
    Respects customer opt-out preferences for data sharing
  </Card>
</CardGroup>

## Benefits

<CardGroup cols={2}>
  <Card title="Accurate Attribution" icon="target">
    Track the complete customer journey from Google Ads to loyalty program
    conversions
  </Card>

  <Card title="Campaign Optimization" icon="trending-up">
    Optimize Google Ads campaigns based on actual loyalty program conversions
  </Card>

  <Card title="Enhanced Matching" icon="link">
    Improve conversion tracking accuracy with enhanced conversion data
  </Card>

  <Card title="ROI Measurement" icon="dollar-sign">
    Measure the true ROI of your Google Ads campaigns with accurate conversion
    data
  </Card>
</CardGroup>

## Related: audience remarketing

For syncing Masivo **audiences** into Google Ads Customer Match lists (no
developer token; Data Manager API), see [Google Ads
Remarketing](/guides/CDP/integrations/google-ads-remarketing/overview).

## Next Step

<CardGroup cols={2}>
  <Card title="Setup Guide" icon="wrench" href="/guides/CDP/integrations/google-ads/setup">
    Learn how to configure your Google Ads conversion integration
  </Card>

  <Card title="Remarketing" icon="users" href="/guides/CDP/integrations/google-ads-remarketing/overview">
    Sync audiences to Google Ads Customer Match lists
  </Card>
</CardGroup>