> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Accumulating rewards

> Learn how customers can accumulate rewards

## How customers can accumulate rewards

In Masivo campaigns are the distribution channel of rewards. When a customer action or event matches the campaigns' rules, the customer automatically receive the reward.

## Facts about accumulation

* Customers can receive rewards from **multiple campaigns at the same time** if they meet the rules of each campaign.
* Customers won't receive rewards if they are not part of the tier that is configured in the campaign.
* A campaign can contain multiple rules and **each rule can reward the customer** with a different reward.
* If some rule contain multiple conditions, the customer must meet **all AND conditions** to receive the reward.
* If some rule contain multiple conditions, the customer must meet **at least one OR condition** to receive the reward.
* **AND & OR conditions can be combined** in the same rule. Therefore, the customer must meet all AND conditions and at least one OR condition to receive the reward.
* Each campaign type comes with its own mechanism to accumulate rewards. For example, **behavior campaigns** accumulate rewards based on customer events, while **coupons campaigns** accumulate rewards when a coupon code is redeemed.

## Test rewards accumulation

<Note>
  Currently, the only way to test reward accumulation is by using our [REST
  API](/api-reference). In the future, we will provide a playground to test
  reward accumulation.
</Note>

## Next steps

Want to analyze how customers are accumulating rewards?

* **View analytics**: Navigate to **Analytics > Rewards** to see accumulation patterns and trends
* **Export data**: Learn how to [export analytics tables to CSV](/guides/analytics-exports) for deeper analysis of reward distribution

## Related architecture

* [Activity & events](/resources/data-architecture#activity-events) — How qualifying events update wallet balances and tiers