> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch a campaign

> Learn how to launch a campaign in Masivo

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## Campaigns in Masivo

To launch a campaign in Masivo, first navigate to the **Campaigns** section in the dashboard. You can find them in the left sidebar.

## Creating a new campaign

In the campaigns section you will find a Gantt chart with all the campaigns you have created. To create a new campaign, click the **New campaign** button.

Now select the type of campaign you want to create. For this example, we will create a **Behavior** campaign.

Masivo supports different types of campaigns. Want to see how to create a coupon campaign? [Watch how to create coupon campaigns](https://youtu.be/f__1dCqpa0k?si=-LWdUwPDN2-THQXr).

First let's set the **Name** of the campaign and the **Start date** and **End date**. Only during this period the campaign will offer rewards to your customers.

<Tip>
  We recommend including the rewards name that will be given and at least the
  event that will trigger the campaign
</Tip>

For this example, we will **name** it "Earn points for each purchase." We will set the **start date** to today and ensure that the campaign does not have an **end date**.

## Choosing a trigger

After setting the campaign details, you need to choose the **Trigger** that will activate the campaign. In this case, we will choose the **Purchase** trigger. This means that every time a customer makes a purchase, they will receive points.

There are many more triggers you can choose from. You can also create your own custom triggers, just go to **events -> custom event types**

<Note>
  Most events, such as purchases, will not trigger automatically. You need to
  integrate your e-commerce service with Masivo to send us these events. We will
  take care of the rest.
</Note>

## Setting rules

After choosing the trigger, you need to set the rules for the campaign. In this case, we will set the **Points** reward. We will give **1 point** for every **1 dollar** spent.

If you've been following along, you should now have a reward of type **Points** and a tier pyramid of Bronce, Silver, and Gold. If not, you can create them now.

### Effects

When you create a rule you will find two sections: **Effects** and **Conditions**. In the **Effects** section, you can set the reward that the customer will receive depending on which tier they are in.

For the **Bronce** tier, we will give *1 point* for every *1 dollar* spent. For the **Silver** tier, we will give *2 points* for every *1 dollar* spent. And for the **Gold** tier, we will give *3 points* for every *1 dollar* spent.

To make the rewards by dynamically calculated by each dollar spent. Select the **Dynamic multiplier** box and set the **Multiplier** to **Order value**.

<Tip>
  Masivo lets you set the rewards expiration date for each tier of each rule.
  Use this feature to **create urgency** and encourage your customers to **make
  a purchase**.
</Tip>

### Conditions

For this example, we will not set any conditions. This means that the rule will apply to all customers who make a purchase. To learn more about conditions, check out our guide on [Advance rules](/guides/advance-rules).

## Launching the campaign

Now, click **Save** until you are back in the **New campaign** page.

Finally, set a estimated **Budget** for the campaign. This will help you keep track of how much money you are giving away with each reward.

<Warning>
  **Budgets will not cap your campaigns** when the cost of the total rewards
  redeemed reaches the budget. They are only meant to serve as a visual guide
  for how much you are spending on each campaign.
</Warning>

Click **Save** and you are done!

<Check>Your campaign is now live and ready to reward your customers.</Check>

In the Gantt chart, you will see the campaign you just created.

## Next steps

Once your campaign is running, you can track its performance and analyze the results:

* **View analytics**: Navigate to **Analytics > Campaigns** to see how many rewards have been distributed, engagement rates, and ROI
* **Export data**: Learn how to [export analytics tables to CSV](/guides/analytics-exports) for deeper analysis and reporting on campaign performance

## Related architecture

* [Activity & events](/resources/data-architecture#activity-events) — How campaign matching updates wallet, tier, and profile traits