> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# General

> Learn what marketing automation is and how it can transform your customer engagement

## Marketing automation in Masivo

Marketing automation allows you to create automated workflows that send messages to customers based on their behavior and predefined conditions. Instead of manually sending communications, you set up rules that trigger actions automatically.

To access marketing automation features, navigate to the **Marketing Automation** section in the dashboard. You can find it in the left sidebar.

## How marketing automation works

Marketing automation in Masivo consists of seven main components:
**Journeys**, **Push notifications**, **WhatsApp**, **Emails**,
**Links**, and **Settings**. These work together to create automated customer
communication flows.

<CardGroup cols={2}>
  <Card title="Links" icon="link" href="/guides/create-links">
    Links are trackable URLs that you can use in your automated communications
    to measure engagement and drive specific actions.
  </Card>

  <Card title="Settings" icon="gear" href="/guides/settings/marketing-automation">
    Settings centralize channel-level configuration for links, email, push, and
    WhatsApp.
  </Card>

  <Card title="Push notifications" icon="bell" href="/guides/create-push">
    Push templates define the content structure for your app notifications.
  </Card>

  <Card title="WhatsApp" icon="message" href="/guides/create-whatsapp">
    WhatsApp templates let you send approved message flows through Meta.
  </Card>

  <Card title="Emails" icon="envelope" href="/guides/emails/create-email">
    Email templates help you build branded campaigns with reusable layouts.
  </Card>

  <Card title="Journeys" icon="route" href="/guides/create-journeys">
    Journeys are automated workflows that define what happens when specific
    events occur.
  </Card>
</CardGroup>

## Next steps

Once your marketing automation campaigns are running, you can measure their performance:

* **View real-time analytics**: Navigate to the **Analytics** section to monitor delivery rates, opens, clicks, and conversions across all your campaigns
* **Export data for analysis**: [Export analytics tables to CSV](/guides/analytics-exports) to analyze campaign performance, identify trends, and create custom reports

## Related architecture

* [Marketing & destinations](/resources/data-architecture#marketing-destinations) — How audiences, journeys, and channel messages work together