> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrations

> Connect third‑party tools to sync data from Masivo

## Overview

Masivo provides an integrations pipeline to synchronize your customer data
and activity with external providers. Once enabled, Masivo will enqueue
messages when relevant events happen, batch them efficiently, and deliver
them to the target platform.

## What gets synced

* Customers: creation, updates, deletions, and optional customer tags
* Events: behavioral events generated by your applications
* Purchases: order and product information
* Audiences: customer membership reflected as custom attributes

## How it works

1. Enable and configure the integration in the dashboard under
   Settings → Integrations.
2. Masivo automatically syncs your data when customers are created/updated/deleted,
   when events occur, when purchases are fulfilled, and when audiences are recalculated.
3. Data is processed efficiently and sent to your chosen platform in optimal batches.

### Smart validation

Before sending data, Masivo validates:

* Your configuration is correct
* Required features are enabled
* Data meets your business rules
* Events are appropriate for the target platform

### Efficient processing

* Data is batched automatically to respect platform limits
* Failed syncs don't affect other integrations
* Real-time processing ensures timely data delivery

<Note>
  Masivo batches provider requests. For example, Braze is limited to 75 items
  per request for `attributes`, `events`, and `purchases`.
</Note>

## Common requirements

* A valid API key for the target provider
* Proper permissions configured for the integration features you want to use

## Next steps

Explore the provider‑specific guide to see exact payloads, feature toggles,
and field mappings.

<Card title="Braze" icon="bolt" href="/integrations/braze">
  Sync customers, events, purchases, and audience attributes to Braze
</Card>

<Card title="Google Analytics 4" icon="chart-line" href="/integrations/google-analytics">
  Send e-commerce, standard, and custom events to Google Analytics 4
</Card>

<Card title="Google Ads" icon="bullseye" href="/integrations/google-ads">
  Track and send conversion data from purchases and events to Google Ads
</Card>

<Card title="TikTok" icon="video" href="/integrations/tiktok">
  Track conversions and optimize ad campaigns with TikTok Events API
</Card>