> ## Documentation Index
> Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Masivo

> Welcome to Masivo's documentation!

<img className="block dark:hidden" src="https://mintcdn.com/trd/7W_vRQTxJHIpxqe2/images/hero-light.svg?fit=max&auto=format&n=7W_vRQTxJHIpxqe2&q=85&s=240daeb45c8a475e0c4d3fb064f69ac8" alt="Hero Light" noZoom width="700" height="320" data-path="images/hero-light.svg" />

<img className="hidden dark:block" src="https://mintcdn.com/trd/7W_vRQTxJHIpxqe2/images/hero-dark.svg?fit=max&auto=format&n=7W_vRQTxJHIpxqe2&q=85&s=93cf6434e0d57e9f69d9d466404b6b2d" alt="Hero Dark" noZoom width="700" height="320" data-path="images/hero-dark.svg" />

## What is Masivo?

Masivo is a loyalty platform designed to help you understand your customers' needs and preferences. We recognize that **every customer is unique**, so we believe every interaction should be tailored to their individual needs.

At Masivo, we strongly believe that loyalty programs are **not just about offering rewards** in the hope that customers will return, but about building lasting relationships with them.

An **increase in RFM** (Recency, Frequency, Monetary value) is not achieved by chance. It is the direct result of a well-executed loyalty program. That's why we created Masivo, a service that helps you craft strategies that **truly convert**.

## Main Features

| Feature                               | Description                                                                                            |
| ------------------------------------- | ------------------------------------------------------------------------------------------------------ |
| [Tier system](/concepts/tiers)        | We offer a tier system that allows you to create different levels of rewards for your customers.       |
| [Campaigns](/concepts/campaigns)      | Simplify your distribution of rewards. Create powerful rules to decide who gets what and when.         |
| [Rewards](/concepts/rewards)          | Masivo comes with a variety of rewards built-in, including points, discounts, free products, and more. |
| [E-commerce friendly](/api-reference) | We help you integrate your loyalty program with your e-commerce platform.                              |

## Looking for something specific?

Check our [list](/case) of some of the most common problems Masivo is solving today.

<CardGroup cols={2}>
  <Card title="What do my customers want?" icon="gift" href="/case/get-to-know-your-customers">
    Understand your customers' needs and preferences
  </Card>

  <Card title="How do I increase RFM?" icon="sack-dollar" href="/case/improve-rfm-score">
    Learn how to increase Recency, Frequency, and Monetary value
  </Card>
</CardGroup>

## Setting up

To start your journey with Masivo, please choose the path that best fits your needs.

<CardGroup cols={2}>
  <Card title="Explore Masivo" icon="graduation-cap" href="/concepts/index">
    Dive into the Masivo platform and explore its features.
  </Card>

  <Card title="Developer guides" icon="window" href="/api-reference/guides">
    Learn how to integrate Masivo with your e-commerce platforms
  </Card>

  <Card title="Create an account" icon="sliders" href="https://app.masivo.ai">
    Let's create your account and configure your loyalty program
  </Card>

  <Card title="API Reference" icon="code" href="/api-reference">
    Explore our API reference to integrate Masivo with your platform
  </Card>
</CardGroup>