Learn how to improve your RFM score using Masivo

Improve RFM score

Masivo

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Configure your loyalty program in under 5 minutes

Quickstart

Compare Masivo's features and capabilities with other loyalty platforms

Comparison

Learn about the main concepts behind Masivo and how they can help you create a successful loyalty program.

Index

Learn what rewards are and how they can help you create a successful loyalty program.

Rewards

Learn what campaigns are and how they can help you create a successful loyalty program.

Campaigns

Learn what tiers are and how they can help you create a successful loyalty program.

Tiers

Customers

Wallets

Customer events

Transactions

Learn what brands are and how they can help you create a successful loyalty program.

Brands

Products

Learn what stores are and how they can help you create a successful loyalty program.

Stores

Learn what channels are and how they can help you create a successful loyalty program.

Channels

Learn how to create your first account in Masivo

Create your first account

Learn how to set up a tiers system in Masivo

Setup a Tier System

Create rewards

Launch a campaign

Learn how customers can accumulate rewards

Accumulating rewards

Redeeming rewards

Learn how to track customer activity using Masivo

Track customer activity

Learn what to do next after setting up your account

Next steps

Create templates

Learn what marketing automation is and how it can transform your customer engagement

General

Learn how to create and manage dynamic customer audiences in Masivo

Audiences

Learn how to create and manage links in Masivo marketing automation

Links

Learn how to create and manage push notification templates in Masivo

Push notifications

Learn how to create and manage email templates in Masivo

Emails

Learn how to create and manage automated customer journeys in Masivo

Journeys

Masivo is a powerful tool to get to know your customers better. Learn how to use it to improve your business.

Get to know your customers

Using Masivo you can increase customer engagement, learn how to use it to improve your business.

Increase customer engagement

Learn how to reduce customer churn using Masivo

Reduce customer churn

Learn how to automate the customer lifecycle using Masivo

Automate customer lifecycle

Learn how to segment your customers using Masivo

Segment customers

Learn how to integrate your services with Masivo's REST API

Introduction

Get an Access token to be able to call the api. This token should be kept secret and not exposed to the client.

Authorize

Some applications may need customers to authorize other systems on their behalf. With the 'totp' endpoint, customers can request a temporal code that other systems can use to confirm the customer identity.

Request TOTP

Verify the TOTP token, if valid return matching customer

Verify TOTP

Get brands

Get tiers

Get rewards

Get reward

Create a new reward

Register customer

Get customer

Update a customer by id. Only some fields can be updated using these API.

Update customer

Unregister customer

You can upsert multiple tags from a customer at once.

Update customer tags

You can delete multiple tags from a customer at once.

Delete customer tags

Get campaign

Get campaigns

Create a new campaign

Get transactions of a customer. By default it returns the transactions of the last 3 months.

Customer transactions

Account transactions

Customer device token

Migrate a customer from an old system to Masivo

Migrate customers

Migrate events from an old system to Masivo

Migrate events

Migrate transactions from an old system to Masivo

Migrate transactions

Revert all customers migration that don't have new transactions

Revert migration

Fulfill expired events that were not marked as fulfilled. This endpoint enqueues up to 500 events per call to be processed in the background. Note that events may fail due to expired rewards or insufficient wallet balance at the time of re-processing them. Failed events can be reviewed in the Cron Jobs tab of your account settings to identify the specific event IDs that encountered issues.

Fulfill expired events

Learn how to integrate Masivo with your e-commerce platforms

Integrate with Masivo

Learn how to register a customer using Masivo's REST API

Register a customer

Learn how to show your customers data using Masivo's REST API

Show customer data

Learn how to preview & validate rewards redemptions

Validate rewards redemption

Learn how to send an event to Masivo's REST API

Send an event

Learn how to redeem a coupon using Masivo's REST API

Redeem a coupon

Learn how to modify wallets arbitrarily using Masivo's REST API

Modify customer balance arbitrarily

Learn how to migrate customers from your old system using Masivo's REST API

Learn how to set up webhooks in Masivo to receive notifications about events, rewards, and more

Setup webhooks

Learn how to register device tokens for push notifications using Masivo's REST API

Integrate push notifications

Complete guide for managing Firebase Cloud Messaging (FCM) tokens in Masivo - from user registration to token expiration and unregistration

FCM Token Management

Complete guide for implementing attribution tracking in Masivo - understand attribution parameters, tracking IDs, and how to measure campaign effectiveness across all customer touchpoints

Attribution Tracking

Complete guide for managing customer tags and audience enrollment in Masivo - from tag assignment to automatic audience segmentation

Customer Audience Enrollment

Complete guide for triggering automated customer journeys in Masivo using events - from cart abandonment to personalized follow-ups

Journey Triggers

Learn about resource limits in Masivo and how it applies to different environments and endpoints

Get Started

Guides

Use cases

Improve RFM score