How customers can redeem rewards
In Masivo, customers can redeem rewards on any event. For example, when a customer makes a purchase, the customer can redeem a discount to reduce the order total.Facts about redemption
- Rewards are only redeemed when an event that use them fulfills.
- Rewards specified to be redeemed are automatically marked as reserved and cannot be used until either the event is fulfilled or the reservation expired.
- It is the responsibility of your e-commerce service to validate the order total to be charged to the customer. Masivo only manages the stock of rewards.
- A reward with a global tier scope can only be redeemed by customers whose current tier is included. Masivo reads this tier from the customer profile.
- Wallet rewards are snapshots. A reward definition update changes existing wallet copies only when the wallet update flow is used.
Test rewards redemption
Currently, the only way to test rewards redemptions is by using our REST
API. In the future, we will provide a playground to test
reward redemptions.
Next steps
Want to analyze reward redemption patterns?- View analytics: Navigate to Analytics > Rewards to see redemption rates, most popular rewards, and customer behavior
- Export data: Learn how to export analytics tables to CSV for deeper analysis of redemption trends