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In progress

We are working on these features right now.
1

Advanced analytics

We are expanding analytics coverage and quality with better reporting, exports, and channel-level insights.
2

WhatsApp channel

We are actively expanding WhatsApp capabilities for templates and campaign execution.

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Next planned

Those are the features that are planned for the next few months. They are ordered by priority.
1

Cashback rewards

Add cashback as a loyalty reward type.
2

Gift cards

Add gift cards as a redeemable reward type for loyalty programs.
3

SMS channel

Add SMS as a native channel for customer communications.
4

Web Push channel

Add web push notifications for browser-based customer messaging.
5

Intelligent timing

Send communications at the best time for each customer.

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Completed

Those features are already completed and available in Masivo
Support for integrations like Braze, Amazon S3, Facebook, Google Ads, Google Analytics, and TikTok.
Manage customer reward wallets and balances in loyalty workflows.
Configure and operate tier-based loyalty programs.
Capture and process behavioral events for loyalty and automation.
Create and track punch card campaigns for recurring engagement.
CSV exports for analytics tables, including asynchronous processing for large reports.
Create dynamic segments and audiences based on customer behavior.
Automated journeys, audiences, and channel templates for WhatsApp, email, push notifications, and links.
Dynamic audiences to segment customers based on behavior and profile criteria.
Analytics dashboards and exports to monitor campaign and customer performance.
Built-in email and push campaigns for customer engagement.
Monitor journey performance and execution behavior.
Use QR-based attribution and custom domains in campaigns.
Run referral programs as part of growth and loyalty.
Integrate attribution with major ads providers.
Access detailed reporting across campaigns, rewards, customer, and loyalty metrics.
Report links, emails, push notifications, and journeys performance.
Analyze redemption and sales summary metrics in a unified view.
Use AI-assisted flows for coupon generation and metrics improvements.
Use the new version of content templates for richer campaign creation.
Personalize tables to match account needs and workflows.
A new type of reward that will allow you to offer your e-commerce products as rewards.
A new feature that will allow you to set conditions for rewards redemption.
Templates, audience schedules, journey actions, and Storefront API for modals, banners, and bottom sheets.
Team-based analytics scoping and account ownership transfer between admin members.
Distribute coupon codes that can be redeemed for rewards.
Offer a discount to your customers that affect any order items including delivery costs.