Prerequisites
Before setting up the Braze integration, ensure you have:Getting Your Braze Credentials
1. API Key
1
Access Braze Dashboard
Log in to your Braze dashboard and navigate to the API Keys section
2
Create API Key
Generate a new REST API key with the following permissions: - Users Track -
Users Delete - Users Export
3
Copy Key
Save the API key securely - you’ll need it for the integration
2. REST Endpoint
Your Braze REST endpoint depends on your Braze instance:US-01
https://sdk.iad-01.braze.comUS-02
https://sdk.iad-02.braze.comUS-03
https://sdk.iad-03.braze.comUS-04
https://sdk.iad-04.braze.comUS-06
https://sdk.iad-06.braze.comEU-01
https://sdk.fra-01.braze.comMake sure to use the correct endpoint for your Braze instance. Using the wrong
endpoint will cause integration failures.
Configuration Steps
Step 1: Access Integration Settings
1
Navigate to CDP
Go to your Masivo dashboard and select the CDP section
2
Open Integrations
Click on “Integrations” in the CDP menu
3
Add New Integration
Click “Add Integration” and select “Braze” from the catalog
Step 2: Configure Basic Settings
Required Fields
API Key
API Key
Enter your Braze REST API key. This should be a valid key with the
required permissions.
REST Endpoint
REST Endpoint
Enter your Braze REST endpoint URL. This should match your Braze instance
region.
Step 3: Configure Data Sync Options
Customer Data
Customer Data
Events
Events
Enable real-time event synchronization to Braze for customer behavior
tracking.
Purchases
Purchases
Enable purchase data synchronization including product details, amounts, and
currencies.
Audiences
Audiences