Customers & Contacts
In Masivo’s Customer Data Platform, Customers and Contacts are the building blocks that create a complete picture of your customer relationships.What are Customers?
A Customer in Masivo represents a unique individual or business entity that interacts with your brand. It’s your “single source of truth” for each person or company you serve.Customer Profile Contains:
- Personal Information: Name, email, phone number, address
- Behavioral Data: Purchase history, website visits, app usage
- Engagement History: Email opens, campaign interactions, support tickets
- Preferences: Communication preferences, product interests
- Lifecycle Stage: New, active, at-risk, churned, or loyal customer
What are Contacts?
Contacts are the individual touchpoints that belong to a Customer. Each contact represents a specific way you’ve connected with someone.Contact Examples:
- Email Contact: Newsletter subscription
- Website Contact: Website visit with email provided
- Mobile App Contact: App download and usage
- Purchase Contact: In-store or online purchase
How They Work Together
Step 1: Contact Collection- Customer visits website → Creates website contact
- Subscribes to newsletter → Creates email contact
- Makes purchase → Creates purchase contact
- Masivo recognizes these contacts belong to the same person
- Matches them using email addresses or other identifiers
- Links all contacts to create one unified customer profile
- You see the full customer journey across all touchpoints
- You can provide personalized experiences based on their entire history
Next Steps
- Set up Identity Resolution - Configure how contacts get unified into customers
- Learn about Events - See how customer actions are captured
- Explore Integrations - Connect your existing tools
Ready to unify your customer data? Start building complete customer profiles that drive better experiences.