Product Recommendations
Masivo’s Smart Menu transforms your product catalog into a personalized shopping experience that adapts to each customer’s unique preferences and behavior. Instead of showing the same products to everyone, your customers see exactly what they’re most likely to love.
Smart Menu
How Smart Menu Works
Smart Menu analyzes each customer’s complete profile to understand their preferences, purchase history, and browsing behavior. It then creates personalized product categories that feel like they were handpicked just for them. The system learns from every interaction, continuously refining recommendations to show customers the products they’re most likely to purchase. Whether they’re browsing your website, using your mobile app, or shopping in-store, each customer sees a menu tailored specifically to their tastes and needs.Personalization Features
Preference-Based Categories automatically organize products based on what each customer has shown interest in. A fashion lover sees clothing categories, while a tech enthusiast sees electronics sections, all without any manual configuration. Best Sellers highlights your most popular products, but filtered through each customer’s preferences. They see the best sellers in categories they actually care about, not just your overall top performers. You Might Like uses advanced algorithms to predict products customers haven’t tried yet but are likely to love, based on their past behavior and similar customers’ preferences. Trending Now shows what’s popular among customers with similar profiles, helping them discover new products that align with their interests.Customization Options
Smart Menu adapts to your business structure, allowing you to customize recommendations by store location, sales channel, or brand. A customer shopping at your downtown location might see different trending items than someone browsing your suburban store, even if they have similar preferences. You can also adjust the recommendation engine to prioritize different factors. Some businesses want to focus on profit margins, while others prefer to highlight customer satisfaction ratings or inventory levels. The system learns your priorities and adjusts recommendations accordingly.Real-World Impact
Customers spend more time browsing when they see products they’re actually interested in. Smart Menu increases engagement by showing relevant products first, reducing the time customers spend searching for what they want. The personalization also drives higher conversion rates because customers are more likely to purchase products that match their preferences. When every product suggestion feels curated for them, customers trust your recommendations and make more confident purchasing decisions. Smart Menu also helps you understand your customers better by revealing patterns in their preferences and behavior. You can see which product categories resonate with different customer segments, helping you make smarter inventory and marketing decisions.Next Steps
- Learn about Customer Data - Understand how customer preferences are captured
- Explore Event Tracking - See how behavior data powers recommendations
- Set up Integrations - Connect Smart Menu with your existing systems
Ready to personalize your product experience? Start showing customers exactly what they want to see, every time they visit.