Campaigns are how you distribute rewards to your customers. They also allow you to track your spending on rewards and determine the scenarios in which a customer is eligible to receive them. Some examples of campaigns are:
  • Double points on purchases made on Tuesdays.
  • 2x1 on all products in the store.
  • Gold tier customers get a 10% discount on their next purchase.
To learn how to create a campaign, see our Launch a campaign guide.

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Campaigns in Masivo

  • Each campaign can be configured to offer any amount of rewards to any customer following the rules you setup.
  • Rewards offered in a campaign can set their own expiration and how many they will be distributed per event.
  • Campaigns must offer at least one reward per rule.
  • Masivo will track how many rewards were distributed and how many were redeemed.
  • You can set budgets to control how much you spend on rewards redemption.

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Types of campaigns

Similarly to rewards, you can create different types of campaigns. Currently we support:
  1. Behavior
  2. Coupons
There will be other types of campaigns in the future, so stay tuned!

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Behavior

Behavior campaigns are campaigns that are triggered by a customer event. For example, a purchase, filling out a survey, or signing up to your platform. You can send any event you would like. Masivo will track the event and apply the rules you set to distribute the rewards. Only matching events will trigger the campaign.

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Coupons

Coupons campaigns are campaigns that are triggered by a customer redeeming a coupon code. You can create a coupon codes and set the rules for it to be redeemed. When a customer redeems the coupon, the campaign will be triggered and the rewards will be accumulated in the customer’s wallet.

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Campaigns comparison

FlexibleEase of usePreferred by customers
Behavior✅✅
Coupons✅✅