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Campaigns are how you distribute rewards to your customers. They also allow you to track your spending on rewards and determine the scenarios in which a customer is eligible to receive them. Some examples of campaigns are:
  • Double points on purchases made on Tuesdays.
  • 2x1 on all products in the store.
  • Gold tier customers get a 10% discount on their next purchase.
To learn how to create a campaign, see our Launch a campaign guide.

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Campaigns in Masivo

  • Each campaign can be configured to offer any amount of rewards to any customer following the rules you setup.
  • Rewards offered in a campaign can set their own expiration and how many they will be distributed per event.
  • Campaigns must offer at least one reward per rule.
  • Masivo will track how many rewards were distributed and how many were redeemed.
  • You can set budgets to control how much you spend on rewards redemption.

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Tier eligibility

The Tiers field in E-commerce is a global eligibility scope. When tiers are selected, only customers whose current tier is included can earn from the campaign. Leaving it empty allows every tier and customers without a tier. This scope is applied before campaign rules. Coupon campaigns can also use the singular Customer tier condition inside a rule; when both are configured, both restrictions must match. Eligibility uses the customer’s tier at the start of event processing, before any tier transition caused by that event.

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Types of campaigns

Similarly to rewards, you can create different types of campaigns. Currently we support:
  1. Behavior
  2. Coupons
  3. Punch cards
  4. Referrals
Specialized campaign types with dedicated guides:
  • Score Streaks — reward consistent behavior with milestone tiers and time windows

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Behavior

Behavior campaigns are campaigns that are triggered by a customer event. For example, a purchase, filling out a survey, or signing up to your platform. You can send any event you would like. Masivo will track the event and apply the rules you set to distribute the rewards. Only matching events will trigger the campaign.

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Coupons

Coupons campaigns are campaigns that are triggered by a customer redeeming a coupon code. You can create a coupon codes and set the rules for it to be redeemed. When a customer redeems the coupon, the campaign will be triggered and the rewards will be accumulated in the customer’s wallet.

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Punch cards

Punch card campaigns are digital stamp cards triggered by a customer event. See Punch Cards for punches, card limits, and per-punch rewards.

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Referrals

Referral campaigns let customers invite others with a referral code. See Referrals for codes, referrer vs referee rewards, and use limits.

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Campaigns comparison