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Tiers are a way to make your customers feel special. In Masivo you can give your customers different benefits based on their tier. This can be a great way to encourage customers to engage with your brand. For example you can offer a discount to customers who have reached a certain tier. Learn how to create your own system in our Creating a tier system guide.

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Tier scopes

Campaigns and rewards can have a global tier scope:
  • A campaign tier scope controls which customers can earn its rewards.
  • A reward tier scope controls which customers can redeem that reward.
  • No selected tiers means that customers in any tier, including customers without a tier, are eligible.
Masivo reads the customer’s current tier from their profile. Integrations do not send or override the tier during an event or redemption. For an event that also changes the customer tier, campaign eligibility uses the tier the customer had when event processing started. The global scope is different from the singular Customer tier condition. If both are configured, both must match. For example, a scope containing Gold and Platinum plus a condition requiring Gold only allows Gold customers.