What is Facebook Audiences Integration?
The Facebook Audiences integration allows you to sync customer data from Masivo directly to Facebook Custom Audiences. This integration enables you to create highly targeted advertising campaigns based on your loyalty program data, customer segments, and behavioral patterns.Key Features
Custom Audiences
Sync customer data to Facebook Custom Audiences for targeted advertising
Segmentation
Create audiences based on loyalty program tiers, engagement, and behavior
Privacy Compliant
PII data is hashed and processed according to Facebook’s privacy
requirements
Integration Type
Facebook Audiences as Destination
When configured as a destination, Masivo syncs customer data to Facebook Custom Audiences:- Customer Profiles: User information, demographics, and contact details
- Behavioral Data: Customer engagement and loyalty program activities
- Segmentation Data: Customer tiers, tags, and custom attributes
- Purchase History: Transaction data and purchase patterns
Data Flow
1
Data Collection
Customer data is collected in Masivo through loyalty program activities
2
Data Processing
Customer information is processed and PII is hashed for privacy compliance
3
Audience Building
Customer data is organized and prepared for Facebook Custom Audiences
4
Facebook Sync
Data is sent to Facebook Custom Audiences API for audience creation
Supported Data Types
Contact Information
Contact Information
- Email addresses (hashed) - Phone numbers (hashed) - External customer IDs
Demographic Data
Demographic Data
- First and last names - Date of birth - Gender - Location data (city, state, country, zip code)
Behavioral Data
Behavioral Data
- Customer engagement events - Loyalty program activities - Purchase history
- Custom attributes
Segmentation Data
Segmentation Data
- Customer tiers and levels - Custom tags and attributes - Audience membership - Behavioral segments
Audience Types
Custom Audience Types
Customer List
Customer List
Upload customer email addresses and phone numbers for direct targeting
Engagement Audiences
Engagement Audiences
Target customers based on loyalty program engagement and activities
Purchase Audiences
Purchase Audiences
Create audiences based on purchase history and transaction patterns
Tier-based Audiences
Tier-based Audiences
Target customers based on loyalty program tiers and status
Privacy & Data Protection
PII Hashing
Email addresses and phone numbers are automatically hashed using Facebook’s
required methods
GDPR Compliance
Supports Facebook’s data processing options and privacy controls
Data Minimization
Only necessary customer data is sent to Facebook for audience creation
Opt-out Respect
Respects customer privacy preferences and opt-out requests
Benefits
Precise Targeting
Target your most valuable customers with highly relevant Facebook ads
Lookalike Audiences
Create lookalike audiences based on your best loyalty program customers
Cross-platform Insights
Gain insights into customer behavior across your loyalty program and
Facebook
Audience Examples
Common Audience Segments
High-Value Customers
High-Value Customers
Customers in top loyalty tiers with high purchase frequency
At-Risk Customers
At-Risk Customers
Customers who haven’t engaged recently or are showing churn signals
New Members
New Members
Recently registered customers who haven’t made their first purchase
Product-Specific Audiences
Product-Specific Audiences
Customers who have purchased specific product categories
Integration Requirements
Facebook Requirements
App Setup
App Setup
- Facebook App ID and App Secret - Access token with custom_audiences permission
Audience Setup
Audience Setup
- Custom Audience ID - Proper audience configuration in Facebook Business Manager
Permissions
Permissions
- ads_management permission - custom_audiences permission - Business Manager access