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What is Google Ads Integration?

The Google Ads integration allows you to track customer conversions, events, and purchases from Masivo directly to Google Ads. This integration enables you to measure the effectiveness of your Google Ads campaigns and optimize them based on actual customer behavior and loyalty program data.

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Key Features

Conversion Tracking

Track customer conversions, purchases, and events in real-time to Google Ads

Campaign Optimization

Optimize Google Ads campaigns based on actual customer behavior and purchases

Enhanced Conversions

Improve conversion tracking accuracy with customer data matching

Attribution Tracking

Track customer journey and attribution across Google Ads and your loyalty program

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Integration Type

When configured as a destination, Masivo sends customer conversions to Google Ads:
  • Conversion Events: Customer purchases, registrations, and key actions
  • Transaction Data: Purchase amounts, currencies, and product details
  • Customer Data: Enhanced conversion data for better matching
  • Custom Events: Loyalty program specific conversions

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Data Flow

1

Event Collection

Customer conversions and purchases are collected in Masivo through various touchpoints
2

Conversion Mapping

Events are mapped to Google Ads conversion actions and enhanced conversions
3

Data Processing

Customer data is processed and formatted for Google Ads API requirements
4

Conversion Upload

Conversions are sent to Google Ads via Conversion Upload API for campaign optimization

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Supported Conversion Types

  • Transaction data with product details - Purchase amounts, currencies, and quantities - Order IDs and transaction timestamps - Enhanced conversion data for matching
  • Customer registration events - Account creation tracking - Enhanced conversion data
  • Loyalty program specific conversions - Custom event tracking - Key action conversions
  • Email addresses (hashed) - Phone numbers (hashed) - Customer addresses - First and last names

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Data Mapping

Conversion Data

  • Email (hashed) - Phone (hashed) - First and last names - Address information - External customer ID
  • Order ID - Transaction value and currency - Product IDs and names - Conversion timestamp
  • Google Click ID (gclid) - Conversion environment - Conversion date and time - Conversion value

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Privacy & Compliance

PII Protection

Email and phone numbers are automatically hashed before sending to Google Ads

GDPR Compliance

Supports Google’s data processing options for GDPR compliance

Enhanced Conversions

Uses hashed customer data for improved conversion matching while maintaining privacy

Opt-out Support

Respects customer opt-out preferences for data sharing

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Benefits

Accurate Attribution

Track the complete customer journey from Google Ads to loyalty program conversions

Campaign Optimization

Optimize Google Ads campaigns based on actual loyalty program conversions

Enhanced Matching

Improve conversion tracking accuracy with enhanced conversion data

ROI Measurement

Measure the true ROI of your Google Ads campaigns with accurate conversion data

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Next Step

Setup Guide

Learn how to configure your Google Ads integration