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What is Braze Integration?

The Braze integration allows you to synchronize customer data, events, and audience information between Masivo and Braze in real-time. This integration enables you to leverage Braze’s powerful customer engagement platform while maintaining your loyalty program data in Masivo.

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Key Features

Real-time Sync

Customer data, events, and purchases are synchronized in real-time between Masivo and Braze

Audience Management

Masivo audiences are automatically synced as custom attributes in Braze user profiles

Event Tracking

Customer behavior events are tracked and sent to Braze for enhanced segmentation

Purchase Data

Transaction data including products, amounts, and currencies are synchronized

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Integration Type

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Braze as Destination

When configured as a destination, Masivo sends customer data to Braze:
  • Customer Profiles: User attributes, tags, and profile information
  • Events: Customer behavior and engagement events
  • Purchases: Transaction data with product details
  • Audiences: Custom attributes indicating audience membership

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Data Flow

1

Data Collection

Customer data is collected in Masivo through various touchpoints
2

Processing

Data is validated and transformed according to Braze requirements
3

Synchronization

Processed data is sent to Braze via REST API
4

Enhancement

Braze uses the data for segmentation, campaigns, and analytics

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Supported Data Types

  • External ID (customer identifier) - Email address - Device tokens for push notifications - Custom attributes and tags - Profile information
  • Customer behavior events - Engagement tracking - Custom event properties - Timestamp information
  • Product SKUs and details - Transaction amounts and currency - Order status and fulfillment - Purchase timestamps
  • Audience membership attributes - Dynamic audience updates - Audience deletion handling

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Benefits

Enhanced Segmentation

Use Masivo loyalty data to create more precise customer segments in Braze

Unified Customer View

Combine loyalty program insights with Braze engagement data

Automated Campaigns

Trigger Braze campaigns based on loyalty program activities

Real-time Analytics

Get comprehensive customer insights across both platforms

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Next Step

Setup Guide

Learn how to configure your Braze integration
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