What is Amazon S3 Integration?
The Amazon S3 integration allows you to export customer data, events, and transactions from Masivo to your Amazon S3 bucket in real-time. This integration enables you to store and analyze your loyalty program data using AWS services and third-party analytics tools.Key Features
Real-time Export
Customer data, events, and transactions are exported to S3 in real-time
Flexible Format
Export data in JSON or Parquet format for different use cases
Organized Storage
Data is automatically organized by type and date in your S3 bucket
Secure Access
Uses IAM roles for secure, programmatic access to your S3 bucket
Integration Type
Amazon S3 as Destination
When configured as a destination, Masivo exports data to your S3 bucket:- Customer Data: User profiles, attributes, and lifecycle events
- Events: Customer behavior and engagement events
Data Flow
1
Data Collection
Customer data, events, and transactions are collected in Masivo
2
Processing
Data is validated and transformed for S3 export
3
Batch Export
Data is batched and compressed for efficient S3 upload
4
S3 Storage
Data is stored in organized folders within your S3 bucket
Supported Data Types
Customer Data
Customer Data
- Customer profiles and attributes - User lifecycle events (create, update, delete) - Customer tags and segmentation data - Profile information and metadata
Events
Events
- Customer behavior events - Engagement tracking - Custom event properties - Event timestamps and metadata
File Organization
S3 Folder Structure
Users Data
Users Data
users/YYYY/MM/DD/ - Customer profiles and user dataEvents Data
Events Data
tracks/YYYY/MM/DD/ - Customer behavior events and interactionsExport Formats
JSON Format
Human-readable format, larger files, easy to process with any tool
Parquet Format
Columnar format, smaller files, optimized for analytics and big data
processing
Benefits
Data Analytics
Use AWS analytics services like Athena, Redshift, or third-party tools
Data Backup
Secure backup of all customer and loyalty program data
Compliance
Meet data retention and compliance requirements
Integration
Connect with other AWS services and third-party analytics platforms