What is Facebook Audiences v2?
Facebook Audiences v2 (facebook-audiences-v2-destination) syncs Masivo
audience membership into Meta Custom Audiences. One destination covers all
Masivo audiences: Meta Custom Audiences are created automatically per audience
using your ad account credentials.
Prefer v2 for all new setups. The legacy
Facebook Audiences
destination (static
audience_id) is deprecated.Key Features
Auto-provisioned audiences
Meta Custom Audiences are created per Masivo audience and stored on the
audience attributes
Add and remove members
Full and diff syncs upload hashed emails for APPEND and DELETE
Ad account scoped
Configure
ad_account_id, app credentials, and access token oncePrivacy compliant
Email identifiers are hashed before upload to Meta
Requirements
- Meta ad account ID (
ad_account_id) - App ID and App Secret
- Access token with
ads_managementand custom audiences permissions
Catalog ID
facebook-audiences-v2-destination
Related
- Facebook Pixel for event streaming
- Facebook Apps Events for app events
- Legacy Facebook Audiences