Documentation Index
Fetch the complete documentation index at: https://docs.masivo.ai/llms.txt
Use this file to discover all available pages before exploring further.
Review forms let you define reusable questionnaires in the Masivo dashboard and collect answers from your apps, websites, or integrations through the Storefront API. Each review form stores its field schema in Masivo; your client renders the UI and submits reviews.
Common use cases include post-purchase ratings, NPS-style surveys, comment threads, and custom feedback flows.
To create and manage review forms in the dashboard, see the Create and manage review forms guide. To integrate programmatically, see Submit reviews.
Form type describes the overall intent of the review form. It is metadata for your team and does not change API validation by itself:
| Form type | Typical use |
|---|
RATING | Star or numeric satisfaction surveys |
COMMENT | Open feedback |
THREAD | Multi-step or conversational flows |
CUSTOM | Any other structured feedback |
Field types define how each answer is validated when a review is submitted. Answers are always keyed by the field name (not an internal id).
| Field type | Answer shape | Validation |
|---|
SCORE | Number | Between min and max (defaults: 1–5) |
TEXT | String | Free text |
SELECT | String | Must match one options[].value |
MULTI_SELECT | Array of strings | Each value must be in options[].value |
Field images
Each field can include up to 5 images (for example, icons for a score scale). Images are stored as public URLs from your account multimedia library, plus an optional alt text for accessibility.
Lifecycle and visibility
| Status | Dashboard | Storefront API |
|---|
ACTIVE | Visible | GET /review-forms/{id} returns the review form |
INACTIVE | Visible | Treated as not found (404) |
Deleting a review form in the dashboard performs a soft delete and sets the form to inactive.
Events and analytics
Every successful review submission creates a resolved REVIEW customer event linked to the review. You can use source, platform, brand_id, store_id, and channel_id on the review for attribution, similar to other storefront activity.
Anonymous reviews are supported: omit customer_id in the API request. The review row stores customer_id as null, while the linked event uses the review id as the customer identifier for tracking.
Permissions
Access to the Review forms section in the dashboard is controlled by the review_forms role resource:
- read — view review forms and reviews
- write — create and edit review forms
- delete — delete review forms
Configure permissions under Settings → Roles.