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What you’ll learn

By the end of this guide, you’ll know how to configure email settings in Masivo, including domain verification, Google Postmaster, footer templates, and tracking controls.

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Step 1: Open email settings

Navigate to Marketing Automation > Settings > Email. This tab controls domain infrastructure and default email template behavior.

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Step 2: Configure email domains

In Email Domains, add and manage up to 3 domains. Flow summary:
  • Add a domain and save the form.
  • Masivo registers the domain with SES.
  • Configure shown DNS records in your DNS provider.
  • Use Verify to update domain status.
Common states:
  • not_started
  • pending
  • verified
  • failed
  • temporary_failure
The DNS table includes required SPF and DKIM records, plus a suggested DMARC record (_dmarc) to improve deliverability posture.

Email settings

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Step 3: Connect Google Postmaster

Google Postmaster reports how Gmail evaluates each sending domain. Before connecting it:
  • Configure the same domain under Email Domains in Masivo.
  • Use a Google account that owns or can manage the sending domain.
In Masivo’s Google Postmaster section, click Connect Google and authorize access. Masivo stores the encrypted connection in the account’s email settings and only displays Postmaster domains that exactly match configured sending domains. If Google reports a domain as unverified, click Get DNS record, add the TXT record to the domain’s DNS configuration, then click Verify. Masivo registers the domain in Postmaster when needed and checks Google’s verification status from the same screen. After connecting, open Analytics > Emails > Deliverability to review:
  • Gmail sender compliance and deliverability verdicts
  • Spam, SPF, DKIM, DMARC, and TLS rates
  • Delivery errors and temporary failures
  • Feedback loop IDs and spam rates
Postmaster data covers personal Gmail accounts, is not real-time, and may be absent when a domain is below Google’s traffic or privacy thresholds.
In Footer, choose your default footer template type:
  • Drag and drop
  • HTML
Use the footer editor to create or update your footer template. The resulting schema/HTML is saved as account-level settings for email templates.

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Step 5: Configure email tracking

In Email Tracking, configure Tracking open.
The UI marks open tracking as “not recommended” due to deliverability and privacy tradeoffs.

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Step 6: Save and handle onboarding case

Click Save in form actions after updating settings. Special case:
  • If your account has verified domains but no available dedicated IPs, the settings form is replaced by an onboarding flow to contact support and enable sending capacity.

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What you’ve accomplished

You’ve configured the email infrastructure and defaults required for compliant, branded, and trackable email campaigns.

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Next steps